In an interview for, the director of PR agency Zeleni Agency, Artem Zeleny, told how the war killed the language of glamour, why business, culture and creative industry will no longer be able to stay out of politics.

The war in Ukraine in 2022 changed everything. It has become impossible to pretend that Russia's missile attacks on Kyiv, Kharkiv, Odesa, Mariupol, murders of children, rape of women, and looting are all about big politics, while business stands aside as usual.

Many Ukrainian businesses have already reopened after being closed at the beginning of the war. Since then, the communication has been completely changed. There are still a lot of PR-managers, who haven’t noticed it yet. Here is our list of the very basic advice for businesses.

War continues not only on the front, but also online. You and your relatives could be attacked by hackers. The data may be stolen by enemy special forces. How online war goes in 2022? Let’s find out!

By January 31 more than 400 journalists had applied for accreditation to work in the ATO zone. In this situation, every journalist must know how to act at the forefront in all cases.

This cooperation requires the efforts of both sides to be effective. We have some tips for your partnering to be a success!

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