After months of working from home, and with many more months to go for most companies, keeping employees, customers and partners connected is more important now than ever before. One way brands are looking to stay engaged is through podcasting.
The COVID-19 pandemic has created a new normal for many—but perhaps few people have seen their lives turned upside down quite as much as owners of small service-oriented businesses. Shutdowns to “slow the spread” forced many businesses to close their doors for weeks, or even months.
The death of the cookie represents a fundamental change in how marketers interact with and personalize messages to consumers. Tracking how people browse the internet, third party cookies produce valuable insight that marketers and publishers have used to create targeted ads based on individual behaviours.
Mid-autumn is the hot season in the marketing world. The stores are working on a Black Friday strategy and are planning seasonal sales. Buyers at this time make shopping lists and bookmark the desired goods. What do both parties expect and how the usual Friday sale turned out to be a world holiday?
These days employees, customers and clients demand that brands have a narrative with a central purpose around contributing to societal good.
