You cannot scare Ukrainians with aliens


The war broadcasted live and intensive information special operations adapt the psyche of Ukrainians to a new world picture, which turns out to be a well-known plot from our history.

The radio adaptation of H.G. Wells' novel "The War of the Worlds" in 1938 caused panic among more than a million Americans. Families, hearing about the radio broadcast of an alien invasion, barricaded themselves with weapons in basements, fled to the west, and demanded that the government put an end to the green men. A hundred years later, even the UFO crash in Kiev did not distract the locals from their coffee. Is this not aliens? Too bad. Well, then let's at least make some memes.

Online war is boring, but it cannot be avoided – messengers, social networks, media, everything has turned into a screen of violence. However, the deadly threat is not virtual but real. "High-precision" Russian missiles can fly over your city at night, and you or your friends may end up on the list of casualties. Living "one day at a time" has become the norm, because each next day is a new set of crimes, victims, and provocations. Finally, raising the stakes of fear stops working, and the psyche switches to "being Ukrainian" mode.



Blackouts, nuclear power plant takeovers, empty shelves or ATMs, lack of gasoline, life in bomb shelters? Hey, what else interesting has Russia prepared for us this season? Does evil really think it can overcome those who have a line in one of their anthems that says, "Because tears have never given freedom to anyone, and the one who fights – gains the world"? We find joy in every even the gloomiest day. We learn to live, not just survive, choose to win, not to suffer.

We will survive you. We will chew you up and spit you out into the trash heap of history.

Join Our Newsletter

#crisis management#mood#життя агентства



The answer to the question "Why is Europe and the New World rich while we are poor?" can be found in Max Weber's work "The Protestant Ethic and the Spirit of Capitalism." The thesis of the German philosopher is that the Reformation in the 16th century created a new type of social contract. At the heart of this contract was the concept of "predestination," which meant that Protestants would unquestionably go to heaven after death. Therefore, they were the avant-garde of God on earth, their work was prayer, and its results were a sign from God that they were on the right path, and the money they earned was not theirs but God's. Conscientious work, thrift, and projects that exceeded the duration of human life (such as building cathedrals that took centuries) eventually accumulated significant capital for these social groups, which became fuel for the industrial revolution and scientific-technical progress. Countries are classified by their income. Unfortunately, Ukraine was not fortunate. Our version of Christianity became Orthodoxy, which says that it is easier for a camel to pass through the eye of a needle than for a rich man to enter the Kingdom of God. Moreover, Orthodoxy insists on the sacredness of power from God and promotes faith rather than critical thinking. The Soviet Union, by taking away people's property, vulgarized work and severed the connection between it and the results. That is why May Day in Zhadan's "Benefits of the Occupation Regime" turns into drunkenness. The author, a man from the East, knows what he is writing about. So what should we do? Should we become Mormons or go to May Day barbecues? In my opinion, we should orient ourselves towards Grigory Skovoroda's concept of "kindred labor." We should do what our soul desires, with interest and devotion.


By using the language of invasion, we create a dangerous narrative for our Western colleagues. From "Ukrainian nationalists" and the "Ukrainian crisis," there is a very small informational distance to "Ukrainian fascists" and the "civil war." We should not overcome this distance.