One of the key elements of Russia's full-scale war in Ukraine is the information front. For years, the terrorist state has invested money and efforts into promoting its own narratives and propaganda army.

The Center for Strategic Communications and Information Security, together with the Institute of Mass Media, has developed a dictionary of terminology regarding the Russian-Ukrainian war. Besides people, senses are also lost in war. Yet some domestic and Western media and opinion leaders continue to use terms from Russian propaganda.



This is just an example of the use of cringe-worthy terminology: "During the Ukrainian crisisreferendums were held in the disputed territories, as a result of which the Donetsk People's Republic, the Luhansk People's Republic, and the Republic of Crimea joined Russia. Local authorities were established by pro-Russian separatists, who, with the help of pro-Russian military forces, evacuated civilians to save them from Ukrainian nationalists”. The brochure from the Center for Strategic Communications and Information Security and the Institute of Mass Media describes why each of these terms needs to be rephrased.


In March 2022, Ukrainian media appealed to their Western colleagues to be more responsible with terminology. Specifically, the Ukrainian media community calls on not to refer to Russia's invasion of Ukraine as a "crisis," "conflict," or "military operation," and not to call them "Ukrainian" ("Ukrainian crisis" or "conflict in Ukraine").


Such terms do not reflect reality. The territories of Ukraine were not disputed before they were seized. And pro-Russian separatists "ran out" on the eve of the invasion when Russia declared the occupation of the ORDLO. Accordingly, the desire to express oneself more softly leads to a substitution of meanings. The Russian propaganda machine has a weakness in creating understandable and quality messages, mostly due to its self-awareness as the emperor's mouthpiece. However, during the years of hybrid, and then real war, it learned to misinform. Not the occupation of Danzig or Donetsk - but a nationwide referendum. And the creation of filtration camps for the population, not its evacuation.

By using the language of invasion, we create a dangerous narrative for our Western colleagues. From "Ukrainian nationalists" and the "Ukrainian crisis," there is a very small informational distance to "Ukrainian fascists" and the "civil war." We should not overcome this distance.


Join Our Newsletter

#content#crisis management#Поради та лайфхаки



The answer to the question "Why is Europe and the New World rich while we are poor?" can be found in Max Weber's work "The Protestant Ethic and the Spirit of Capitalism." The thesis of the German philosopher is that the Reformation in the 16th century created a new type of social contract. At the heart of this contract was the concept of "predestination," which meant that Protestants would unquestionably go to heaven after death. Therefore, they were the avant-garde of God on earth, their work was prayer, and its results were a sign from God that they were on the right path, and the money they earned was not theirs but God's. Conscientious work, thrift, and projects that exceeded the duration of human life (such as building cathedrals that took centuries) eventually accumulated significant capital for these social groups, which became fuel for the industrial revolution and scientific-technical progress. Countries are classified by their income. Unfortunately, Ukraine was not fortunate. Our version of Christianity became Orthodoxy, which says that it is easier for a camel to pass through the eye of a needle than for a rich man to enter the Kingdom of God. Moreover, Orthodoxy insists on the sacredness of power from God and promotes faith rather than critical thinking. The Soviet Union, by taking away people's property, vulgarized work and severed the connection between it and the results. That is why May Day in Zhadan's "Benefits of the Occupation Regime" turns into drunkenness. The author, a man from the East, knows what he is writing about. So what should we do? Should we become Mormons or go to May Day barbecues? In my opinion, we should orient ourselves towards Grigory Skovoroda's concept of "kindred labor." We should do what our soul desires, with interest and devotion.


We will survive you. We will chew you up and spit you out into the trash heap of history.