The Things to Know When Partnering with a PR Agency


The Things to Know When Partnering with a PR Agency

You create your own brand and suggest a qualitative product -- that’s only half the battle. There is a need to encourage the media to speak about the brand and attract potential clients. The partnership with a PR agency helps spread the information of the company and its products. This cooperation requires the efforts of both sides to be effective. We have some tips for your partnering to be a success!


Find out the goal first

Before addressing a PR agency, think about your expectations of the cooperation. You have a mission, a vision and a target audience. A good PR team can make the key messages out of it and attract potential investors and clients. A good PR manager knows how to create a logical and profound story. Remember! Brand can’t be built in one day. The Story needs time to be heard of, perceived and got loved with.

Check out, if the agency “speak” your industry’s language

Choose the agency that has some experience of working in your sphere. The size of an agency doesn’t matter, if they know your clients’ language and their wishes. In this case, the team conveys the real message of your business to the media and clients. Thus, your partnering provides good results.

Speak frankly

Especially, on having a conversation with the PR team about your expectations, problems and opportunities. Do not forget about the achievements, yet give the real view on the current state of the business. Make sure you can work with them on a personal level. The more you interact with the PR manager, the more they can present to the audience. The most successful partnership is when humans communicate with each other honestly.

Get ready to listen to advice
Yes, you are a client! However, you have hired a PR-agency for a reason. They are the experts in their field. Just like your clients have hired you since you are the expert in your. You may not like all the tips but still they should be listened to.

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The war in Ukraine in 2022 changed everything. It has become impossible to pretend that Russia's missile attacks on Kyiv, Kharkiv, Odesa, Mariupol, murders of children, rape of women, and looting are all about big politics, while business stands aside as usual.


Many Ukrainian businesses have already reopened after being closed at the beginning of the war. Since then, the communication has been completely changed. There are still a lot of PR-managers, who haven’t noticed it yet. Here is our list of the very basic advice for businesses.